Match the replacement to the reason the link existed
Run the 1:1 Match Reclamation Play centers on a simple requirement: a replacement resource should serve the same need as the broken one. The guide takes that principle through discovery, assessment, preparation and outreach.
Use it to investigate potential placements carefully and explain the value of your suggestion in a way that respects the publisher’s page and audience.
What you’ll find inside
- Discovery methods for broken resources and existing citations.
- Relevance and trust checks for potential opportunities.
- The 1:1 Match Rule for choosing a replacement asset.
- A value-first approach to writing an outreach message.
- A process for making reclamation part of a recurring workflow.
