Prioritize a testing queue with a clear rationale
Strategic Test Element Selection provides a framework for choosing experiments before spending time on their implementation. It starts with measurable business objectives and an audit of current campaign performance.
A prioritization matrix helps compare likely impact with the resources required. The guide develops that foundation into a testing roadmap and documentation process, giving marketing teams a shared way to explain why one opportunity should be investigated before another.
What you’ll find inside
- Business objectives and KPI hierarchies.
- Campaign baselines and performance gaps.
- Impact and resource scoring.
- High-impact creative and targeting elements.
- Testing roadmaps, documentation and review.
