Investigate customer value before testing a pricing structure
The material examines functional, emotional, and social value, then develops survey and interview work to investigate those themes. Pricing architecture and communication sections connect the research with an offer. A phased implementation process covers preparation, limited testing, team alignment, monitoring, and adjustment.
The steps help turn an initial pricing idea into a documented proposal with clearer evidence requirements and review points.
What you’ll find inside
- Functional, emotional, and social value analysis
- Customer surveys and interview research
- Price tiers and value communication
- Preparation and limited rollout planning
- Response monitoring and adjustment
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