The Value-First Content Strategy Implementation

Plan content around what your audience finds useful

The framework begins by defining different kinds of audience value. Engagement analysis, direct communication and regular research provide evidence for choosing themes. The guide then turns those findings into content planning and implementation, linking the balance of useful and promotional material with the way your audience responds.

Use the exercises to review your existing posts, gather recurring audience questions and build a calendar around those findings.

What you’ll find inside

• Educational, entertaining and inspirational value
• Engagement-pattern and post analysis
• Customer questions and direct feedback
• Audience research and social listening
• Content balance, planning and implementation