Map offers around your specialized practice
The guide begins with an audit of existing offers, including revenue, time requirements, margins, and scalability. It then explores categories of potential offers and a three-tier service structure. Exercises ask you to define deliverables, client profiles, and the value behind each tier before extending the plan into other formats such as products or training.
The framework encourages a deliberate comparison of business options and their resource requirements instead of treating every possible revenue stream as an equally suitable next step.
What you’ll find inside
- Current revenue-source audit
- Offer categories and delivery requirements
- Foundation, growth, and premium service tiers
- Pricing and client-value considerations
- Digital-product and training opportunities
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