Email Marketing Metrics – Checklist

Review email performance from list health to conversion

The checklist moves from engagement measures into bounces, subscriber preferences, and audience segments. Testing and landing-page checks connect the email itself with the action that follows. Advanced-metric and review sections bring revenue, channel coordination, automation, and context-sensitive benchmarks into the wider assessment.

The sequence provides a reusable reference for discussing campaign results and documenting where further evidence is needed before changing the program.

What you’ll find inside

• Subject lines, sender details, and calls to action
• Bounces, list quality, and subscriber preferences
• Segmentation and A/B testing
• Landing-page alignment and conversion tracking
• Revenue measures and recurring strategy reviews