Follow the questions behind an A/B testing process
The A/B Test Starter groups four episodes around planning, setup and the implementation of advertising experiments. Its episode topics connect the purpose of a test with the practical conditions needed to learn from it.
Work through the series in order or select the stage closest to your current project, using the topics to prepare questions for your marketing or analytics team.
The episodes
- Ep.1 – How to Run A/B Tests That Actually Improve Performance
- Ep.2 – Why Random A/B Testing Fails (And What to Do Instead)
- Ep.3 – The Secret to Reliable A/B Test Results? It’s All in the Setup
- Ep.4 – What It Really Takes to Scale Your Winning Campaigns
