Converting Content Funnel — Bundle

Map content to customer questions across the buying journey

The Funnel Mapping Blueprint develops the overall roadmap, while the BOFU page guide focuses on the decision stage. The checklist organizes review tasks, the prompts support contextual planning, and the audio episodes revisit funnel gaps, page design, and buyer-stage alignment.

The resources work together for a broader funnel review and can also be used individually when one stage needs closer attention.

The resources in this collection

• Converting Content Funnel (Book) — Give each content asset a clear role in the buyer journey.
• Engineer BOFU Pages that Convert (Guide) — Review decision-stage pages for clarity, evidence, and friction.
• Funnel Mapping Blueprint (Guide) — Find the gaps between buyer questions and your content.
• Complete Content Funnel Mapping (Checklist) — Review the structure and content needs of your funnel.
• Content Funnel Builder (Prompt Pack) — Turn customer and content evidence into focused planning prompts.
• The Funnel That Sells (Audio) — Explore content gaps, conversion pages, and buyer-stage alignment.