Find the gaps between buyer questions and your content
The guide establishes a buyer-journey framework before examining the role of existing content. Audit and gap-analysis sections look for unanswered questions, unresolved objections, missing proof, and unsuitable formats. Examples distinguish awareness-heavy funnels from those that build interest but lack decision-stage support, helping clarify where new work belongs.
The mapping process provides a shared reference for discussing content priorities and checking whether planned assets address a meaningful gap in the customer’s journey.
What you’ll find inside
- Awareness, consideration, and decision-stage roles
- Existing-content inventory and audit
- Funnel imbalances and conversion gaps
- Buyer questions, objections, and proof needs
- Prioritized content-development roadmaps
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