5 Numbers Every E-Commerce CFO Must Know — Bundle

A connected toolkit for reviewing e-commerce economics

Start with the book’s five-measure framework, then work through the guides and checklists with your own operating data. The resources connect costs, cash timing, inventory and marketing decisions so the review can move beyond a single dashboard figure.

Use the written tools to document findings and the audio topics to support further discussion across finance, marketing and operations.

The resources in this collection

• 5 Numbers Every E-Commerce CFO Must Know (Book) — Connect five financial measures to everyday decisions.
• Cash Conversion Cycle Optimization Framework (Guide) — Map the journey from inventory investment to cash.
• Marketing ROI Calculation Protocol (Guide) — Build a more complete view of marketing economics.
• Inventory Turnover Audit (Checklist) — Review inventory from baseline to action plan.
• Order-Level Profitability Audit (Checklist) — Trace the costs behind each order.
• Profit-First Commerce (Audio) — Explore the financial side of e-commerce growth.