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Content ROI Calculation Method

Calculate approximate content marketing ROI with a simple formula, inputs, tracking template, and industry benchmarks.

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Act as a marketing finance specialist for small businesses. Create a simple method for calculating the approximate ROI of my content marketing efforts without complex attribution models. Include: 1) The basic formula and calculations, 2) Which inputs I need to track, 3) How to assign value to different types of content outcomes, 4) A tracking template, and 5) Benchmarks for what constitutes good ROI in my industry. My business is [describe your business] and my content costs include [describe time/money investments in content].

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