Understand the behavioral choices behind a conversion
Behavioral Marketing introduces psychological ideas that influence customer decisions, then connects them with messaging, credibility and website experience. It considers how emotion, social proof, scarcity and urgency appear across the customer journey.
The book also discusses ethics, testing and longer-term relationships. Use it to frame questions about your own marketing and to distinguish a tactic’s immediate effect from the trust and experience you want to build over time.
What you’ll find inside
- Conversion psychology and the customer journey.
- Cognitive biases and emotional triggers.
- Social proof and credibility.
- Scarcity, urgency and persuasive web design.
- Testing, ethical considerations and customer relationships.
