A reference for the components of a testing workflow
Digital Advertising Testing brings together references to testing platforms, behavior analytics, performance monitoring and experimentation methods. Each entry explains a role in the broader process of designing and evaluating tests.
The collection helps you think through the capabilities needed at different stages, from forming a hypothesis to checking performance. It is a reference document for your own evaluation of tools and frameworks; the product consists of the written collection and its links.
What you’ll find inside
- Experimentation platform references.
- Heatmaps and session-recording tools.
- Page performance and monitoring tools.
- Testing frameworks and prioritization methods.
- Links for further investigation.
