Connect five financial measures to everyday decisions
E-commerce growth can conceal expensive inventory, slow settlements and orders with thin margins. This book explores five connected measures that help finance leaders examine those pressures together.
The chapters move from individual calculations to an integrated reporting approach, with discussions of dashboards, monitoring and cross-functional decision making. It provides a structure for reviewing business economics and deciding where closer analysis is needed.
What you’ll find inside
- Gross margin components and margin protection.
- Cash conversion cycles and payment timelines.
- Marketing ROI, attribution and customer value.
- Inventory turnover and carrying costs.
- Order economics and integrated financial dashboards.






