Make your content useful before asking for the sale
Writing Content That Sells Without Sounding Salesy explores the choices behind copy that informs and persuades. It starts with understanding customers and the words they use, then develops voice, narrative and reader-friendly structure around that knowledge.
The book also covers channel adaptation and ongoing improvement, helping you maintain a consistent message as you turn an idea into different pieces of marketing.
What you’ll find inside
- Audience research and customer language collection.
- Brand voice development and clear writing guidelines.
- A three-part conversational narrative framework.
- Ethical persuasion, headlines and natural next-step calls to action.
- Platform adaptation, measurement and content improvement.
