Build a reader profile with depth and purpose
Building Your Content Empathy Map takes you through a structured approach to understanding your audience. It focuses on the motivations, concerns and behaviors that demographic details alone do not explain.
Use the guide with customer feedback, research and your own observations. The aim is to organize what you know, identify gaps and make audience understanding more useful in everyday content decisions.
What you’ll find inside
- The four empathy-map areas: thinks, feels, says and does.
- Methods for gathering relevant audience insights.
- A process for building a multidimensional reader profile.
- Ways to connect motivations and challenges to content topics.
- Guidance for applying the map to planning and creative briefs.
