Words That Win
Audio

Words That Win

$4.97

Write sales messages that feel like a useful conversation. This three-part audio collection explores authentic copy, customer language and story-based persuasion. Reflect on how you explain an offer and make your next marketing message more specific, relevant and credible.

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Sold by VISIBLE SOLBERG, Norway.
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Explore the thinking behind a more natural sales message

Words That Win brings together three discussions about the human side of persuasive writing. The collection looks at authenticity, the words customers use to describe their needs and the structure of a story that supports a sales message.

Use the episodes to reflect on your own copy and identify the parts that could be clearer, more grounded or more connected to the reader.

The episodes

  • Episode 1: Authenticity in persuasive writing.
  • Episode 2: Building a reference from the language customers use.
  • Episode 3: The psychology and structure of story-based selling.
Format

Audio
Language

English

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