Email Marketing Metrics cover
Email Marketing Metrics artwork
Email Marketing Metrics cover
Email Marketing Metrics artwork
Book

Email Marketing Metrics

$9.97

Build a working understanding of the figures behind an email campaign. Email Marketing Metrics explores engagement, list health, conversions, revenue measures, and segmentation. Use its explanations and examples to interpret campaign performance, frame useful tests, and connect email reporting with the broader goals of your marketing program.

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Connect email campaign figures with clearer review decisions

The book begins with open, click-through, bounce, and unsubscribe rates before moving into conversions and revenue-related measures. Benchmarking sections explain the role of comparison and context. Later chapters examine testing, audience segments, automation, and cross-channel reporting as parts of an ongoing process of analysis and revision.

The material helps organize the questions behind a performance review, connecting what happened in a campaign with the next change worth investigating.

What you’ll find inside

  • Engagement and list-health measures
  • Conversion and revenue-related metrics
  • Benchmark interpretation and business context
  • A/B testing and audience segmentation
  • Automation, reporting, and continuous review
Format

Book
Language

English

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