Practice the techniques behind more deliberate writing
The workbook begins with purpose statements, reader personas, and the five-whys method. It then asks readers to develop different headlines, evaluate openings, and build a story structure. Style activities cover sentence analysis and active voice, while later projects connect emotional appeal with drafting and review.
The combination of short exercises and complete writing projects provides a structured place to practice and compare approaches over time.
What you’ll find inside
- Purpose statements and reader personas
- Five-whys and headline exercises
- Opening analysis and story structure
- Sentence-rhythm and active-voice practice
- Complete drafting and revision projects
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