Beyond Keywords
Audio

Beyond Keywords

$4.97

Connect the reasons people search with the stories they want to read. This five-part audio collection explores audience understanding, content workflows and keeping existing pages relevant. Reflect on the reader’s experience across the life of a piece of content.

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Sold by VISIBLE SOLBERG, Norway.
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Think about the reader behind the search

Beyond Keywords explores the relationship between storytelling and search-focused content. Its five episodes move from audience understanding to production workflows and the ongoing maintenance of material you have already published.

Use the discussions to reflect on how you choose topics, structure stories and decide which pages deserve attention after the initial launch.

The episodes

  • Episode 1: The relationship between storytelling and SEO.
  • Episode 2: Understanding the people reading your content.
  • Episode 3: Planning for the long-term relevance of content.
  • Episode 4: Reviewing and refreshing existing material.
  • Episode 5: A workflow that connects search purpose with the reader’s experience.
Format

Audio
Language

English

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