The A/B Test Starter

What It Really Takes to Scale Your Winning Campaigns

Episode 4 · 06:02

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Episode 4 of The A/B Test Starter: What It Really Takes to Scale Your Winning Campaigns.

About the series

Explore the decisions that make an advertising test worth running. This four-episode audio collection focuses on purposeful A/B tests, the problems with random testing, reliable setup and scaling successful campaigns. Use the episode sequence to organize your thinking before a test and connect preparation with the work that follows a result.

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