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Online Local Audience Research Plan

Lays out a one-hour-per-week plan for mining free online sources to understand local customers.

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As a local market research specialist, create a step-by-step plan for me to conduct free online research about my local customers in just 1 hour per week. Include specific instructions for mining insights from: 1) Google Trends for my area, 2) Competitor social media and reviews, 3) Local Facebook groups or Nextdoor, 4) "People also ask" questions relevant to my business, and 5) Any other free online sources. For each source, explain exactly what to look for and how to record findings. My business is [describe your business] in [your location].

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