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Creating Authentic Content
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Creating Authentic Content

Ethics Check for Persuasive Content

Audit a sales page, email, or ad for ethical persuasion issues and get an edited version that stays persuasive.

PROMPT PREVIEW

Act as an ethical marketing auditor. Review the following [sales page/email/advertisement] and evaluate it against ethical persuasion principles. Identify: 1. Areas where claims need more substantiation or qualification 2. Language that might create pressure rather than informed choice 3. Places where customer…

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Act as an ethical marketing auditor. Review the following [sales page/email/advertisement] and evaluate it against ethical persuasion principles. Identify:

1. Areas where claims need more substantiation or qualification
2. Language that might create pressure rather than informed choice
3. Places where customer agency could be better respected
4. Any missing information that would help customer decision-making
5. Suggestions to maintain persuasiveness while increasing transparency

Then provide an edited version that maintains conversion effectiveness while improving ethical alignment.

PASTE THE CONTENT TO BE REVIEWED HERE

Creating Authentic Content

Authentic Authority Demonstration

Demonstrate expertise ethically through content, research citations, and guide-like language without boasting.

PROMPT PREVIEW

Act as a credibility consultant. Help me ethically demonstrate expertise in my field without resorting to boasting or exaggeration. Based on my background and business, suggest: 1. 5 ways to showcase genuine expertise through content 2. 3 approaches to citing research or…

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Act as a credibility consultant. Help me ethically demonstrate expertise in my field without resorting to boasting or exaggeration. Based on my background and business, suggest:

1. 5 ways to showcase genuine expertise through content
2. 3 approaches to citing research or data that build trust
3. Methods for sharing credentials in a helpful rather than impressive way
4. How to incorporate customer results without overclaiming my role
5. Language that positions me as a guide rather than a guru

My actual qualifications include [list credentials, experience, results].

PROVIDE INFORMATION ABOUT YOUR EXPERTISE AND INDUSTRY

Creating Authentic Content

Story Bank Categorization System

Organize customer stories and testimonials into a searchable, tagged story bank with a consistent capture framework.

PROMPT PREVIEW

Act as a content librarian. Help me organize my collection of customer stories, testimonials, and anecdotes into a searchable story bank. Based on the following examples, create: 1. A logical category system for different story types and themes 2. Tags to identify…

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Act as a content librarian. Help me organize my collection of customer stories, testimonials, and anecdotes into a searchable story bank. Based on the following examples, create:

1. A logical category system for different story types and themes
2. Tags to identify specific pain points, solutions, or emotions featured
3. A framework for capturing new stories consistently
4. Recommendations for story types I'm currently missing
5. A template for keeping story details authentic rather than embellished

This will help me quickly find relevant stories for different content needs.

PASTE EXAMPLES OF CUSTOMER STORIES YOU'VE COLLECTED

Creating Authentic Content

Before-and-After Story Template

Create a before-and-after story template that showcases customer success honestly without exaggeration or hype.

PROMPT PREVIEW

Act as a transformation storyteller. Create a before-and-after story template I can use to showcase customer success without exaggeration or hype. The template should: 1. Start with a specific, relatable "before" state using authentic details 2. Acknowledge realistic obstacles during the transformation…

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Act as a transformation storyteller. Create a before-and-after story template I can use to showcase customer success without exaggeration or hype. The template should:

1. Start with a specific, relatable "before" state using authentic details
2. Acknowledge realistic obstacles during the transformation process
3. Highlight both practical and emotional aspects of the "after" state
4. Include placeholders for specific metrics or results
5. Maintain a genuine tone that avoids overclaiming or magical thinking

My [product/service] helps [target audience] achieve [main benefit] by addressing [main pain point].

PASTE ANY ACTUAL CUSTOMER SUCCESS EXAMPLES YOU HAVE

Creating Authentic Content

Origin Story Development

Draft an authentic 250-300 word origin story for an About Us page that builds connection without being promotional.

PROMPT PREVIEW

Act as a brand storytelling consultant. Help me craft an authentic origin story for my [business/product] that builds connection without being overly promotional. The story should: 1. Highlight genuine motivation behind creating the business/product 2. Acknowledge struggles or setbacks faced during development…

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Act as a brand storytelling consultant. Help me craft an authentic origin story for my [business/product] that builds connection without being overly promotional. The story should:

1. Highlight genuine motivation behind creating the business/product
2. Acknowledge struggles or setbacks faced during development
3. Demonstrate values in action through specific examples
4. Connect our purpose to customer needs in a meaningful way
5. Use a conversational tone consistent with our voice guidelines

Please draft this story at approximately 250-300 words, appropriate for an "About Us" page.

SHARE BACKGROUND INFORMATION ABOUT YOUR BUSINESS ORIGINS

Creating Authentic Content

Customer Journey Story Framework

Crafts a relatable customer journey story that positions your offering as the enabler, not the hero.

PROMPT PREVIEW

Act as a narrative strategist. Help me craft a compelling customer journey story using the "relatable hero - rising tension - transformative payoff" framework. Based on the following information about my [product/service] and target audience: 1. Create an opening that establishes a…

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Act as a narrative strategist. Help me craft a compelling customer journey story using the "relatable hero - rising tension - transformative payoff" framework. Based on the following information about my [product/service] and target audience:

1. Create an opening that establishes a protagonist my audience will immediately recognize
2. Develop 2-3 specific tension points that mirror my audience's actual challenges
3. Craft a resolution that naturally positions my offering as an enabler (not the hero)
4. Include specific details and sensory elements that make the story feel authentic
5. Suggest places to incorporate actual customer language from my research

My product/service helps customers achieve [outcome] by addressing [pain points].

[PASTE RELEVANT CUSTOMER RESEARCH AND PRODUCT DETAILS HERE]

Creating Authentic Content

Voice Consistency Checker

Audits content against your voice guidelines and returns an edited version that preserves the core message.

PROMPT PREVIEW

Act as a brand voice editor. Review the following content and evaluate how well it aligns with our established voice guidelines. Highlight areas that: 1. Perfectly embody our voice (with explanation why) 2. Contradict our established voice (with specific issues) 3. Could…

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Act as a brand voice editor. Review the following content and evaluate how well it aligns with our established voice guidelines. Highlight areas that:

1. Perfectly embody our voice (with explanation why)
2. Contradict our established voice (with specific issues)
3. Could be adjusted to better reflect our authentic tone
4. Need more personality or distinctive elements
5. Might benefit from our signature linguistic patterns

Then provide an edited version that better aligns with our voice while preserving the core message.

Our voice guidelines are: [INSERT VOICE GUIDELINES]

[PASTE THE CONTENT TO BE REVIEWED HERE]

Creating Authentic Content

Audience-Voice Alignment Analysis

Compares your content voice with customer language to find jargon gaps and strengthen audience connection.

PROMPT PREVIEW

Act as a brand strategist specializing in audience-brand alignment. Analyze how well our current voice connects with our target audience by comparing these two sets of materials: 1. Our current content examples [PASTE EXAMPLES] 2. Customer language from research [PASTE RESEARCH] Identify:…

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Act as a brand strategist specializing in audience-brand alignment. Analyze how well our current voice connects with our target audience by comparing these two sets of materials:

1. Our current content examples [PASTE EXAMPLES]
2. Customer language from research [PASTE RESEARCH]

Identify:
- Where our voice naturally mirrors customer language
- Gaps where we use internal jargon instead of customer terms
- Emotional tone mismatches between our voice and audience needs
- Opportunities to incorporate more customer language
- Recommendations for voice adjustments that would strengthen connection

[PASTE YOUR CONTENT EXAMPLES AND CUSTOMER RESEARCH HERE]

Creating Authentic Content

Voice Guardrails Creation

Builds clear always/never voice guardrails and a pre-publishing checklist to keep content consistent.

PROMPT PREVIEW

Act as a brand voice strategist. Based on the voice attributes identified for our brand, help me create clear guardrails to maintain consistency across all content. Create a framework that includes: 1. 5 specific "always do this" voice guidelines 2. 5 specific…

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Act as a brand voice strategist. Based on the voice attributes identified for our brand, help me create clear guardrails to maintain consistency across all content. Create a framework that includes:

1. 5 specific "always do this" voice guidelines
2. 5 specific "never do this" voice restrictions
3. 3 "sometimes appropriate" conditional voice elements
4. Examples showing the application of each guideline
5. A simple checklist team members can use before publishing

Our core brand values are [list values] and our audience is [describe audience].

[PASTE ANY EXISTING VOICE GUIDELINES OR ATTRIBUTES HERE]

Creating Authentic Content

Tone Adaptation Chart

Shows how your brand voice flexes across scenarios with example tones for each communication type.

PROMPT PREVIEW

Act as a communications coach. Help me adapt my brand's consistent voice to different scenarios while maintaining authenticity. Create a tone adaptation chart that shows how our voice flexes for: 1. Crisis or service issue communications 2. Product launch announcements 3. Educational/how-to…

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Act as a communications coach. Help me adapt my brand's consistent voice to different scenarios while maintaining authenticity. Create a tone adaptation chart that shows how our voice flexes for:

1. Crisis or service issue communications
2. Product launch announcements
3. Educational/how-to content
4. Social media engagement
5. Sales or promotional messages

For each scenario, provide a short example showing the appropriate tone in action.

[DESCRIBE YOUR BRAND VOICE AND PROVIDE AN EXAMPLE OF YOUR STANDARD TONE]

Creating Authentic Contentprompts.

Creating Authentic Content
prompts.