Winning Product Research cover
Winning Product Research artwork
Winning Product Research cover
Winning Product Research artwork
Book

Winning Product Research

$9.97

Build a more structured approach to researching a product idea. Winning Product Research covers market gaps, trends, customer profiles, competition, search demand, and validation tests. Use the book to identify assumptions, choose research methods, and connect the evidence you gather with decisions about a possible product or service.

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Sold by VISIBLE SOLBERG, Norway.
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Investigate customer needs and demand before committing to a product

The chapters begin with opportunities and customer needs, then develop richer profiles and competitive comparisons. Keyword research connects search patterns with demand questions. Later sections explore simple tests, industry-specific research approaches, and an action plan for turning findings into further investigation and development choices.

The book offers a broad research framework that can be revisited as a concept and its supporting evidence evolve.

What you’ll find inside

  • Customer needs and market-gap research
  • Trends and customer-profile development
  • Competitive analysis and positioning
  • Keyword patterns and demand questions
  • Validation tests and research implementation
Format

Book
Language

English

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