Test the assumptions behind a business concept
The book begins with understanding an audience, identifying needs, and examining competitors and market gaps. It then introduces a process for identifying assumptions and designing experiments around them. Minimum viable product chapters cover scope, format, development, and feedback, while later sections connect those findings with iteration and the transition toward execution.
The emphasis is on using research and customer responses to refine decisions, including the need to question confirmation bias and remain willing to change an initial idea.
What you’ll find inside
- Audience needs and market research
- Competitor analysis and market gaps
- Assumption prioritization and experiments
- Minimum viable product planning
- Customer feedback and iterative decisions
Reviews
There are no reviews yet.