Review the evidence behind your startup idea
The checklist follows a concept from market exploration through experiments and product feedback. Early checks address audience profiles, customer needs, quantitative data, and competitors. Later items ask you to identify critical assumptions, choose validation methods, document results, and define a minimum viable product. Feedback and iteration remain part of the sequence throughout.
The format supports a practical review of readiness while reminding founders to seek diverse perspectives and avoid dismissing evidence that challenges the original concept.
What you’ll find inside
- Audience, customer-need, and market research
- Competitor and market-gap analysis
- Critical assumptions and success criteria
- Pilot, A/B, and smoke-test planning
- MVP feedback and documented learning





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