Turn customer research into offer decisions
The checklist begins with research objectives and an interview framework, then develops direct customer research and review analysis. Journey-mapping tasks examine touchpoints, emotions, and pain points. Analysis sections organize findings into functional, emotional, and social needs before connecting them with personas, barriers, and implementation planning.
The structure helps keep research focused on decisions, making it easier to explain how an insight should influence the offer being developed.
What you’ll find inside
- Research objectives and interview planning
- Surveys and competitor-review analysis
- Customer touchpoints and pain points
- Needs, personas, and purchase barriers
- Feature priorities and value propositions
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