The Ultimate Platform Selection Strategy

Choose channels through a structured comparison

The guide examines platforms as different environments with their own audiences, content preferences and participation patterns. It then introduces an alignment matrix, content-capability assessment and practical evaluation criteria. The emphasis is on comparing options against the business rather than assuming every channel deserves the same investment of time.

Use the worksheets to document your reasoning and revisit the selection when your audience knowledge, resources or goals change.

What you’ll find inside

• Platform ecosystems and audience characteristics
• Audience-platform alignment matrix
• Content capability and format assessment
• Business goals and resource considerations
• Scoring, selection and review planning