The Core-to-Micro Method

Plan smaller content assets from a substantial core piece

This guide explains how cornerstone content can support a family of smaller assets. It connects the original audience need with the choices involved in extracting and presenting ideas for different channels. Practical templates help organize the work and keep the relationship between core and micro content visible.

Tracking and analysis sections cover individual assets, content families, audience movement, and qualitative feedback, giving you a basis for refining future repurposing decisions.

What you’ll find inside

• Cornerstone content and audience needs
• Core-to-micro planning and extraction
• Platform-specific adaptation
• Content-family tracking templates
• Performance questions and feedback review