Shape a brand story from real experience
The book begins with the foundations of a personal brand and develops them into narratives with characters, conflict and resolution. It then considers how those stories change across channels while keeping a recognizable voice. Customer testimonials, reflection and audience feedback extend the process beyond a single origin story.
Use the ideas to develop your core narrative and decide how it should appear in your content and customer communication.
What you’ll find inside
- Brand origins, values and pivotal moments
- Characters, conflict and narrative arcs
- Emotional connection and audience relevance
- Adapting stories across content platforms
- Customer stories, feedback and refinement
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