Write your story through structured exercises
The workbook begins with pivotal moments and the reasons behind your work, then maps those experiences into a story framework. Values exercises and audience personas develop the foundation further. Narrative analysis, emotional themes and platform planning help you examine how individual storytelling choices contribute to an understandable and consistent brand message.
Complete the activities with real examples from your experience and revisit them as your brand and audience understanding develop.
What you’ll find inside
- Brand foundations and pivotal-moment reflection
- Hero’s Journey mapping and values exercises
- Audience persona development
- Story structure and emotional themes
- Platform planning and storytelling evaluation
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