Develop a core story you can adapt
The framework gathers origins, values, mission, audience and differentiation before introducing a narrative structure. Exercises connect challenges, transformation and resolution with the message you want to communicate. The guide also develops different story types and lengths, then considers how to maintain coherence when sharing stories through varied channels.
Start with your own experiences and use the exercises to create a small set of narratives you can revise and reuse.
What you’ll find inside
- Brand Story Blueprint and core elements
- Hero’s Journey narrative mapping
- Origin, vision, values and customer stories
- Short and longer versions of a narrative
- Conflict, detail, emotion and calls to action
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