Pricing Strategies for Online Businesses — Bundle

Connect pricing research with communication, testing, and review

The book and audio collection introduce the broader themes. The guides develop competitive analysis and discount planning, while the checklists cover price presentation and value-based implementation. The prompts support contextual research questions and analytical drafts using your own business information.

The materials connect the reasoning behind a price with the communication, rollout, and review needed to evaluate it.

The resources in this collection

• Pricing Strategies for Online Businesses (Book) — Develop a pricing approach around value, positioning, and evidence.
• The Complete Competitive Price Analysis System (Guide) — Build a structured record of competitor pricing and market context.
• The Strategic Discount Planning Framework (Guide) — Plan promotions around objectives, costs, and review criteria.
• Price Psychology Optimization (Checklist) — Review how your prices are presented and understood.
• Value-Based Pricing Implementation (Checklist) — Document the steps from customer-value research to a pricing review.
• Strategic Pricing Optimization (Prompt Pack) — Develop pricing questions from customer, competitor, and margin evidence.
• Beyond the Price Tag (Audio) — Explore the decisions behind an online pricing strategy.