Mastering Paid Marketing Metrics — Bundle

A working collection for paid marketing measurement

The book introduces the wider metrics framework. The guides focus on benchmarks and the context behind ROAS, while the checklists help structure tracking preparation and recurring campaign reviews. The prompt pack supports specific analysis requests and report drafts.

Use the collection to connect the information in your dashboards with the costs, assumptions and operational actions behind a campaign decision.

The resources in this collection

• Mastering Paid Marketing Metrics (Book) — Connect campaign reporting with revenue decisions.
• Benchmarking for Better Ads (Guide) — Establish a benchmark framework for campaign reviews.
• ROAS that Actually Pays (Guide) — Examine what sits behind a ROAS figure.
• Performance Tracking Infrastructure (Checklist) — Review the systems that feed your campaign reports.
• ROI-Focused Advertising Optimization (Checklist) — Bring structure to a weekly advertising review.
• Paid Advertising Optimization (Prompt Pack) — Frame better questions about paid marketing performance.
• From Clicks to Cashflow (Audio) — Explore five parts of a paid marketing review.