Practice planning email across lifecycle stages
The workbook combines knowledge-building activities with campaign design tasks. Exercises address journey mapping, welcome sequences, A/B tests, and performance analysis. Retention work includes a loyalty-program framework, an educational content calendar, and questions for defining and approaching inactive customers.
The activities give readers a structured place to develop ideas, compare alternatives, and review the reasoning behind each stage of their email program.
What you’ll find inside
- Lead-magnet and welcome-sequence exercises
- Customer journeys and segmentation
- Email copy and A/B test design
- Loyalty and educational-content planning
- Re-engagement and performance analysis
Reviews
There are no reviews yet.