Landing Page Persuasion – Guide

Work through the main writing decisions on a landing page

The guide breaks the writing process into headlines, body content, calls to action, and persuasion. Headline sections move from core message and audience context to alternative drafts. Body-copy exercises address consistency and readability, while CTA sections connect concise language, value, visual prominence, and placement.

The activities provide a practical way to compare versions and assess whether the page’s separate elements support a coherent message.

What you’ll find inside

• Headline anatomy and drafting sequence
• Core message and audience relevance
• Body-copy consistency and readability exercises
• CTA language, value, and placement
• Persuasion concepts and revision checks