Connect audience research with targeting decisions and tests
The checklist moves from customer information and touchpoints into audience profiles, relationships, and recurring problems. Strategy sections connect segments with platform context and transparent data practices. Testing and monitoring checkpoints then bring campaign learning back into the targeting approach through feedback and cross-channel analysis.
The grouped tasks provide a reference for a new audience plan or a review of how existing segments are defined and assessed.
What you’ll find inside
- Customer information and journey mapping
- Audience personas, relationships, and pain points
- Segmentation and platform-specific planning
- Transparent data-practice considerations
- Audience tests, monitoring, and feedback loops
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