Practice keyword, copy, and campaign-planning decisions
The exercises move from foundational concepts into keyword selection and campaign planning. Writing activities ask you to evaluate headlines, create descriptions, and define a test with a control and a variation. Other sections address budgets, supporting ad information, and performance, connecting the creative work with campaign-management decisions.
The response spaces and scenarios provide practice in making assumptions explicit before they become part of a live advertising plan.
What you’ll find inside
- Search-advertising knowledge checks
- Keyword-research and selection exercises
- Headline and description-writing practice
- Ad-copy test planning
- Campaign, budget, and performance worksheets
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