Google Performance Max Campaigns Unleashed

Plan the work around a Performance Max campaign

The book introduces Performance Max and follows the workflow from campaign planning to ongoing review. Goals and resources lead into tracking and creative preparation. Sections on audience signals and automation examine the relationship between advertiser inputs and campaign management, while later chapters cover performance analysis, scaling considerations, and problem diagnosis.

The material provides an overview for structuring campaign work, with connected planning and monitoring steps that help readers keep business objectives, creative decisions, and measurement in the same process.

What you’ll find inside

• Campaign objectives and resource planning
• Tracking and measurement preparation
• Text, image, and video assets
• Audience signals and automation concepts
• Optimization, scaling, and troubleshooting frameworks