Make content maintenance a regular part of publishing
Evergreen Content Maintenance turns an open-ended content review into a set of checks you can work through. It starts with performance signals, then helps you examine changes in search results and the material readers encounter on the page.
Use the checklist to build a prioritized refresh list, giving your most important content a regular opportunity to remain accurate, useful and relevant.
What you’ll find inside
- Search performance and click-through rate reviews.
- Engagement checks for existing content.
- Current search results and competitor content comparisons.
- A process for prioritizing pages that need a refresh.
- Quarterly maintenance steps for evergreen content.
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