Study the planning and data preparation behind audience campaigns
The guide introduces several audience categories, then discusses organizing records, tracking activity, and preparing source data. Later sections explore engagement and purchase segments, lookalike concepts, and ongoing monitoring. The examples connect audience definitions with the information used to build and assess them.
The resource offers a structured reference for understanding the workflow and preparing a more specific implementation plan.
What you’ll find inside
- Customer, website, and engagement audience concepts
- Source-data preparation and organization
- Behavior and purchase segmentation
- Lookalike-audience planning topics
- Audience monitoring and ongoing review
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