Translate website strategy into business exercises
The workbook combines knowledge checks with exercises that ask you to apply website strategy to a business situation. Activities include digital-presence gap analysis, illustrative cost calculations, trust-element assessments, and planning tables. The emphasis is on making your assumptions and priorities explicit so they can be reviewed before they shape a website project.
Its structured worksheets help connect the broad case for an online presence with more specific decisions about audience reach, customer confidence, and implementation priorities.
What you’ll find inside
- Digital-presence knowledge checks
- Illustrative cost and opportunity scenarios
- Website trust-element assessments
- Digital-asset and competitive-gap analysis
- Implementation timelines and action planning
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