Build a consistent and trusted online presence
This book approaches online reputation as an ongoing practice across the places where people encounter a brand. It starts with values, visual identity, and voice, then explores content, social engagement, and customer feedback. Crisis preparation and response receive their own attention, alongside the regular monitoring and reflection needed to keep a digital presence aligned with its intended identity.
The emphasis is on connecting everyday communication choices with longer-term credibility, including the work required when feedback reveals a problem to address.
What you’ll find inside
- Brand values, visual identity, and voice
- Authentic stories and content planning
- Social engagement and listening
- Customer reviews and feedback responses
- Crisis preparation and continuing reputation reviews
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