Build Positive Digital Presence – Workbook

Practice the decisions that shape online reputation

The workbook combines written reflection, matching activities, rankings, and scenario responses. Early exercises ask you to identify brand values, distinguish tones of voice, and write an origin story. Subsequent activities introduce content planning, social listening, partnership evaluation, and reputation challenges. The format encourages readers to apply ideas to a real or imagined brand rather than only reviewing definitions.

Working through the activities creates a record of your choices that can support discussion, revision, and a more consistent approach to online communication.

What you’ll find inside

• Core-value and brand-voice exercises
• Origin-story writing and visual-identity matching
• Content-calendar planning
• Social-listening and influencer scenarios
• Review, crisis, and reputation-management activities