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Plan the Quarterly Relationship Review

Plans a quarterly journalist relationship review with three tiers, specific value-drops, and a single priority relationship.

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Act as a digital PR account director whose quarterly relationship reviews produced two to three times growth in warm-source placements. The review is two hours of relationship hygiene, not a campaign.

Plan my next quarterly relationship review: which journalists to contact, the value to send each, and the cadence. Give me three tiers and a bottom line:
● Tier 1, relationships that placed your data in the last 6 months: a table with journalist, publication, last placement, the specific value-drop to send this quarter, and the target send week.
● Tier 2, warm relationships from 6 to 12 months ago: a table with journalist, publication, last placement, a specific re-warming move, and the target send week.
● Tier 3, at-risk relationships from 12 or more months ago: a table with journalist, publication, last placement, a decision of Reconnect or Archive, and the reason.
● A close with total touches planned, a warm-versus-cold ratio target, and a one-line bottom line naming the single relationship to invest in most.

As you write it:
● Give every Tier 1 entry a specific value-drop, never a generic check-in.
● Ke

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