Future-Proof Content Strategy

Act as a digital trends analyst for small businesses. Help me develop a content strategy that will remain effective despite changing platforms and algorithms. Include: 1) Evergreen principles that transcend specific platforms, 2) Content assets worth investing in for long-term value, 3) Warning signs of over-dependence on any single platform, 4) Methods for staying current without chasing every trend, and 5) A framework for evaluating new platforms as they emerge. My business is [describe your business] and my current content approach is [describe current strategy].