Build a written research plan through exercises and comparisons
The activities begin with customer-segment tables and market-gap exploration, then develop profile and competitive-analysis work. Keyword exercises distinguish search intentions and build longer-tail queries. Later material connects validation planning and industry-specific methods with the evidence needed for a product decision.
The written format provides a practical way to revisit findings, identify missing research, and connect separate observations into a coherent plan.
What you’ll find inside
- Customer-needs tables and market-gap exercises
- Customer-profile development
- Competitive comparisons and positioning
- Search-intent and keyword activities
- Validation plans and industry-specific research
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