Think about the reader behind the search
Beyond Keywords explores the relationship between storytelling and search-focused content. Its five episodes move from audience understanding to production workflows and the ongoing maintenance of material you have already published.
Use the discussions to reflect on how you choose topics, structure stories and decide which pages deserve attention after the initial launch.
The episodes
- Episode 1: The relationship between storytelling and SEO.
- Episode 2: Understanding the people reading your content.
- Episode 3: Planning for the long-term relevance of content.
- Episode 4: Reviewing and refreshing existing material.
- Episode 5: A workflow that connects search purpose with the reader’s experience.




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