Plan promotions around objectives, costs, and review criteria
The material begins with margin effects, break-even calculations, and longer-term pricing considerations. Objective-setting activities distinguish acquisition, retention, market entry, and inventory goals. Later sections develop promotional architecture and a calendar, connecting campaign frequency and intensity with a structured review of results.
The planning framework provides a way to compare promotional ideas and keep their financial implications visible throughout implementation.
What you’ll find inside
- Discount costs and break-even exercises
- Acquisition, retention, and inventory objectives
- Promotional structure and audience selection
- Calendar planning and campaign frequency
- Success measures and post-promotion review
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