Review the structure and content needs of your funnel
The checklist begins with business goals, journey stages, and stage-specific measures. Customer-evidence tasks draw on interviews, CRM information, calls, and support records. Content checkpoints then address discovery, educational assets, nurturing, and decision support, keeping each stage connected with the buyer’s needs and the wider conversion pathway.
The grouped actions provide a reference for reviewing an existing funnel or organizing the work required to build a more coherent content plan.
What you’ll find inside
- Funnel structure and stage-specific measures
- Customer interviews and existing evidence
- Buyer personas and relevant questions
- Awareness content and educational lead magnets
- Nurture sequences and decision-stage proof
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